Thanks to Will at I Love Shakespeare blog http://blog.iloveshakespeare.com/ , I came across this little bit of harmless marketing info: A pdf. http://www.ymiteacher.com/pdf/AnonymousHS.pdf
I was, of course, tempted to do some research.
http://www.youthmarketingint.com/why.htm
The above link will take you to the website of Young Minds Inspired, a group which has as its aim the marketing of products to school children with their "educational welfare" in mind. I suggest exploring their site map for the full thrust of what it is that this corporation does. In short, the marketing group has sold ideas and products to school children for such companies as Dole, McDonalds, Pfizer, Kraft, Visa, etc., as well as major media firms, studios, and outlets, including Warner Bros., Miramax, and Fox. How do they do this? By providing free pdfs to educators, most of whom (possibly all) they state, are desperately in need of funding for educational materials to use in the classroom. According to a testimonial from one of their clients:
“YMI blows away its competitors. Their educators customize their lesson
plans to assure a high quality and credible learning experience for the
students, while subtly presenting my brands in a completely professional way. This is the strongest in-school program I have worked with in 15 years of marketing to kids.”
I had a little more to say several days ago about the possibility of this kind of 'branching out' messaging vis a vis the film's visibility, popularity, and marketing efforts on ShakespeareGeek's blog: http://blog.shakespearegeek.com/2011/09/how-should-we-deal-with-anonymous.html (First and among the closing comments of 30+). --Now this.
They want to help Educate Our Children about "Shakespeare" ?
You be the judge... JM
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